Miller Lite Brewed in Ohio
A regional campaign to remind Ohioans that Miller Lite is brewed right in their backyard. We developed a unique concept that intertwined our beer with local team pride, leveraging existing sponsorships, on-premise tools, and owned media to deliver a campaign that felt much bigger than its budget.
Case study video: The story of the campaign.
To maximize the budget we leveraged existing partnerships with the Cincinnati Bengals, Columbus Crew and Cleveland Guardians, creating assets for owned and paid media.
Video for the Cleveland Guardians. We created videos for all three team partners in various formats.
Concept Board: The idea on a page.