We created an all-digital promotion for Coors Light and Buffalo Wild Wings, cutting through the March Madness noise with a fresh media twist—Microsoft Teams. Fans signed up for invites, encouraging them to slip out of the office and enjoy the game at their local B-Dubs.
2023 Effie Finalist.
Coors Light Calendar Blocker
Case study video: The story of the campaign.
Fans signed up on our microsite and received invites that looked like real meetings—but were actually a clever excuse to head to their local B-Dubs and enjoy a Coors Light during game time.
It’s tough to stand out during big sporting events, especially without the rights. By subverting a well-known platform—Teams—we targeted our audience with a buzzworthy approach that delivered a 12% sales lift.