I See Coke
Coca-Cola is known for big-budget campaigns, but this smart Alexa idea delivered breakthrough results on a small budget. We leveraged Coke’s presence in countless movies, transforming decades of product placement into an interactive, shoppable Alexa experience.
Recognized with 30+ global awards.
Case study video: The story of the campaign.
Key Visuals: We launched the campaign with key visuals for retail media. Using Coke’s iconic bottle, we referenced scenes from famous movies and TV shows for shoppers to guess and engage with Alexa. We even added the exact time code when Coca-Cola appears. How many can you guess?
Social Video: We extended the campaign on social media. As we did not have rights to the actual films Coke has appeared in, we referenced iconic movie moments using animation.
Sharable GIFs: To maximize the budget, we repurposed moments from the launch video into GIFs, creating additional assets for retail and social media.
Concept Board: The idea on a page.