Coors Light had a great “Chill” brand campaign, but it wasn’t resonating at retail. We found that our high-pressure, social-obsessed target had lost the Skill to Chill, so we launched a summer program to inspire them. “This is How We Chill” featured a scannable LTO pack, epic displays, stunning content, and a mountain of Chill swag to sweeten the deal.
Coors Light
This is how we Chill
Case study video: The story of the campaign.
Key Visual: Epic imagery showcased the unique summer pack as a summit-spanning symbol of mountain-cold refreshment.
The chill experience videos were beautiful and were also used on social and YouTube. This one is “Pool”.
Retail Display: The bold point-of-sale design stood out in-store, and the modular structure allowed for scaling across store formats.
We created a full shopper toolkit, encompassing both digital and printed assets. Highlights included an interactive table tent for bars, unique C-store displays, and digital assets for retail channels.
Every detail was considered, we designed a custom case for the Ray-Ban prizing, and swag we’d want to wear ourselves.